Email marketing

Email Marketing Services for Businesses in the UK and Worldwide

Stay in touch with customers who already know you and turn one-off buyers into regulars. We set up email marketing, from collecting sign-ups the right way to newsletters and automated emails that run in the background, for businesses across the UK and worldwide.

What is email marketing?

Email marketing means sending useful, relevant emails to people who have agreed to hear from you. That includes newsletters, offers, new product announcements and automated emails triggered by an action, such as a welcome email when someone signs up or a reminder when a booking is due.

Because you own your email list, it does not depend on a social media algorithm. Done well, it is one of the most direct ways to bring customers back.

What we offer

Our email marketing services

Platform set-up

A suitable email platform, connected to your website, shop or booking system.

List building

Sign-up forms and offers that grow your list with clear consent.

Newsletters

Well-designed, mobile-friendly emails written in clear UK or US English.

Automated emails

Welcome series, abandoned basket reminders, review requests and re-engagement emails.

Deliverability

Domain authentication (SPF, DKIM and DMARC) so your emails reach inboxes, not spam.

Reporting

Opens, clicks, unsubscribes and the sales or bookings emails generate.

UK rules

Email marketing and UK law

Consent or soft opt-in: under PECR, you generally need consent to send marketing emails to individuals. The soft opt-in lets you email existing customers about similar products if you gave them a chance to opt out when you collected their details and in every email.
Easy unsubscribe: every marketing email must include a simple way to opt out, and opt-outs must be respected.
No bought lists: purchased email lists rarely meet consent rules and damage deliverability.
UK GDPR: explain how you use subscribers’ data in your privacy notice, and keep their data secure.

See the ICO guidance on electronic mail marketing. If you trade in other countries, local rules differ, and we check them with you. This is general information, not legal advice.

Who it is for

Is email marketing right for you?

Email suits any business with repeat customers or a longer decision process: shops, restaurants, salons, B2B services and online businesses.

You have customer emails but never use them
Your newsletter is irregular or gets few clicks
Your emails land in spam
You want automatic follow-ups after a purchase or enquiry
You want to be sure you are following PECR

How it works

How we run your email marketing

Review

We look at your list, platform and goals.

Set up

We set up the platform, forms and authentication.

Create

We write and design campaigns and automations.

Measure

We report results and improve each campaign.

FAQs

Email marketing questions answered

Can I email my existing customers?

Often, yes, under the soft opt-in, if they bought or asked about something from you, the emails are about similar products or services, and they had a clear chance to opt out. Otherwise you need their consent.

Why do my emails go to spam?

Common causes are missing domain authentication, sending to old or bought lists, and content that looks like spam. Setting up SPF, DKIM and DMARC and cleaning your list usually helps.

How often should I send a newsletter?

Often enough to stay remembered but not so often that people unsubscribe. Monthly is a good starting point for many small businesses.

Which email platform should I use?

It depends on your list size, budget and the tools it needs to connect to. We recommend a platform that fits and set it up for you.

How much does email marketing cost?

It depends on how many campaigns and automations you need. We give you a clear quote after a free consultation. See how we price projects.

Related services

Talk to us about email marketing

Tell us about your customers and your list. We will suggest a plan and give you a clear quote after a free consultation.