Google Ads (PPC)

Google Ads Management for Businesses in the UK and Worldwide

Put your business in front of people who are searching for what you sell right now, and only pay when they click. We plan, build and manage Google Ads campaigns with proper tracking, so you can see which ads bring in enquiries and sales, for businesses across the UK and worldwide.

What is Google Ads?

Google Ads is Google’s advertising platform. With search ads, your advert can appear at the top of Google results for the searches you choose, and you usually pay each time someone clicks. You set the budget, the locations you target and the times your ads run.

The difference between profitable and wasted ad spend is usually in the details: choosing the right searches, excluding the wrong ones, writing clear ads, sending people to a good landing page and tracking what happens after the click.

What we offer

Our Google Ads services

Account set-up and audit

New accounts set up properly, or existing accounts reviewed for wasted spend.

Search campaigns

Ads for the searches your customers actually use, with negative keywords to block irrelevant clicks.

Shopping and Performance Max

Product ads for online shops, connected to Google Merchant Center.

Conversion tracking

Tracking for calls, forms, bookings and sales, so decisions are based on results, not clicks.

Landing pages

Focused pages that match each ad and make it easy to enquire or buy.

Monthly management and reporting

Ongoing optimisation and a clear report on spend, leads and cost per lead.

Our approach

How we keep your ad spend under control

Track before you scale. We set up conversion tracking first, so we know which keywords and ads produce enquiries.
Start focused. We begin with the searches most likely to convert and the areas you actually serve.
Block wasted clicks. Negative keywords and location settings stop your budget being spent on irrelevant searches.
Test and improve. We test ads and landing pages and move budget to what works.
You own the account. The Google Ads account and its data belong to you.
Respect privacy. Advertising cookies on your website need consent, so we set up tracking with your cookie banner in mind.

Who it is for

Is Google Ads right for your business?

Google Ads suits businesses whose customers search for their services or products, and who can handle more enquiries quickly. It works well alongside SEO, especially while organic rankings are still building.

You need enquiries quickly, not in six months
You have run ads before without clear results
You do not know which keywords bring in work
You sell products online and want Shopping ads
You want clear reporting on cost per enquiry

How it works

How we manage your Google Ads

Audit and plan

We review your goals, market and any existing account.

Build

We set up tracking, campaigns, ads and landing pages.

Launch

We launch with a controlled budget and monitor closely.

Optimise and report

We improve results and report monthly.

FAQs

Google Ads questions answered

How much should I spend on Google Ads?

It depends on your industry, location and how many enquiries you can handle. We help you set a test budget, measure cost per enquiry and decide whether to increase it.

Is Google Ads better than SEO?

They do different jobs. Google Ads can bring enquiries quickly while you pay for clicks. SEO builds visibility over time that you do not pay for per click. Many businesses use both.

Do I own my Google Ads account?

Yes. We set up or work inside an account that belongs to you, so you keep the data if you ever change agency.

How quickly will I see results?

Ads can start bringing traffic as soon as they are approved. Getting the cost per enquiry right usually takes a few weeks of data and adjustments.

How much does Google Ads management cost?

Management is quoted separately from your ad spend, which you pay to Google. We give you a clear quote after a free consultation. See how we price projects.

Related services

Talk to us about Google Ads

Tell us your goals and budget. We will review your options and give you a clear quote after a free consultation.