Trades

Websites, SEO and Lead Handling for Tradespeople

Win more of the jobs you want in the areas you cover. We build trade websites that turn visits into calls and quote requests, improve your visibility on Google and Google Maps, and make sure no enquiry is missed while you are on a job. We work with roofers, plumbers, electricians, builders and other trades across the UK and worldwide.

How do customers find a tradesperson today?

Most people search on their phone, often when something has gone wrong: a leaking roof, a burst pipe or a power cut. They look at the map results and the first few websites, check reviews and photos of past work, and call the first business that looks trustworthy and answers.

That means three things matter most: being visible for the right searches in the right areas, showing real proof that you do good work, and responding quickly, even when you are up a ladder.

Common problems

Problems we help trades solve

Not showing in local searches

Competitors appear on Google Maps for “roofer near me” and you do not. A properly set-up Google Business Profile and local SEO fix the basics.

A website that does not get calls

Slow pages, no clear phone number and no photos of real work lose enquiries. A fast, mobile-first site changes that.

Missed calls on the job

Every missed call can be a lost job. An AI voice receptionist or WhatsApp auto-reply captures the details for you.

Quotes that go cold

Quotes get sent and forgotten. A simple CRM reminds you to follow up and shows which jobs you win.

Too few reviews

Customers are happy but rarely leave a review. A review card handed over at the end of the job makes it easy.

Leads from the wrong areas

Enquiries come from too far away or for jobs you do not do. Clear service pages and area information attract the right work.

What works

What works for trade websites and local SEO

Set up your Google Business Profile as a service-area business. If you visit customers rather than having a shop they visit, you can list the areas you cover and hide your home address.
Create a page for each main service. A separate page for roof repairs, flat roofs, guttering or boiler repairs helps you appear for each search and lets customers find the right answer quickly.
Show real proof. Photos of your own completed jobs, genuine reviews and the accreditations you genuinely hold, such as Gas Safe registration for gas work, build trust fast.
Make calling easy. A tap-to-call button at the top of every page and a short quote form are essential on mobile.
Avoid fake area pages. Dozens of near-identical “plumber in [town]” pages are treated as spam by Google. Write about real areas you cover, with real jobs.

Who it is for

Trades we work with

We work with sole traders and growing trade businesses that serve homeowners, landlords and commercial customers across the UK and worldwide.

Roofers and roofing contractors
Plumbers and heating engineers
Electricians
Builders, joiners and carpenters
Landscapers, cleaners, locksmiths and other local services

How it works

How we work with trades

Free consultation

We look at the jobs you want more of, the areas you cover and how enquiries reach you.

Plan

We map your services and areas into a clear website and Google Business Profile plan.

Build and set up

We build or improve your website, set up local SEO and add lead handling.

Track and grow

We track calls and enquiries by source and improve the pages that bring in work.

FAQs

Trade website and SEO questions answered

How do I get my trade business on Google Maps?

Create and verify a Google Business Profile with the right category, your service areas, opening hours, phone number and photos of your work. If customers do not visit your premises, set it up as a service-area business and hide your address.

Should I make a page for every town I cover?

Only where you have something genuinely useful and different to say, such as real jobs in that area. Lots of near-identical town pages are treated as doorway pages by Google and can hurt your site.

How can I stop missing calls when I am on a job?

Options include call forwarding to someone in the office, a WhatsApp auto-reply, or an AI voice receptionist that answers, takes the customer's details and sends you a summary.

How long does SEO take for a trade business?

Improvements to your Google Business Profile and website can make a difference within weeks, but steady local SEO usually takes several months to build. It depends on your area and how competitive your trade is.

How much does a trade website cost?

It depends on the number of services and pages and any features such as quote forms or galleries. We give you a clear quote after a free consultation. See how we price projects.

Related services

Talk to us about your trade business

Tell us the jobs you want more of and the areas you cover. We will suggest a plan and give you a clear quote after a free consultation.