Salons and clinics

Websites, Online Booking and Marketing for Salons and Clinics

Fill your diary, cut no-shows and get found by new clients nearby. We set up online booking with automatic reminders, build websites that show your work, improve your visibility on Google Maps and plan marketing that follows the rules for your treatments, for salons, barbers and clinics across the UK and worldwide.

What does a salon or clinic need online?

Clients choose a salon or clinic on their phone. They search nearby, look at photos of your work and your reviews, check prices and availability, and expect to book there and then, often outside opening hours.

So the essentials are simple: a booking system that is always open, reminders that stop clients forgetting, a website and Google profile that show your work and prices, and a steady stream of honest reviews.

Common problems

Problems we help salons and clinics solve

Bookings by phone and DM only

Messages arrive while you are with a client. Online booking lets clients book themselves at any time.

No-shows and late cancellations

Automatic reminders, clear cancellation policies and deposits for longer treatments help protect your time.

Hard to find nearby

New clients search for treatments nearby. Local SEO and a complete Google Business Profile help you appear.

Questions on repeat

The same questions about prices, aftercare and parking come in every day. WhatsApp automation answers them instantly.

Too few reviews

Review stands at reception make it easy for every client to leave an honest review.

Clients who do not rebook

A loyalty card and rebooking reminders bring clients back at the right time.

What works

What works for salons and clinics online

Booking in one tap. A “Book now” button on your website, Google Business Profile, Instagram and Facebook, all leading to the same live diary.
Clear treatment pages and prices. A page for each main treatment, with what it involves, how long it takes, prices or “from” prices, and aftercare.
Real photos of your work. Your own photos of your own clients’ results, used with their permission, are more convincing than stock images.
Reminders and rebooking. Automatic reminders before appointments and prompts to rebook when a treatment is due.
Honest reviews. Ask every client, never offer rewards for reviews and reply to reviews politely.

Rules

Marketing rules for salons and clinics

Prescription-only medicines: UK rules do not allow prescription-only medicines, such as botulinum toxin injections, to be advertised to the public. Aesthetic clinics need to word treatment pages and social posts carefully.
Claims must be supported: advertising rules require claims about results to be backed by evidence, and before-and-after photos must not mislead.
Health information is sensitive data: consultation forms that ask about health, allergies or medical history collect special category data under UK GDPR, which needs extra care and security.
Reviews and marketing messages: fake or incentivised reviews break Google’s rules, and marketing emails and texts need consent or the soft opt-in.

If you trade in other countries, local rules differ, and we check them with you. This is general information, not legal advice.

Who it is for

Salons and clinics we work with

We work with independent salons, barbers, beauty and aesthetics businesses and wellness clinics across the UK and worldwide.

Hair salons and barbers
Beauty, nail and lash salons
Aesthetic and skin clinics
Physiotherapy, massage and wellness clinics
Tattoo studios and other appointment-based businesses

How it works

How we work with salons and clinics

Free consultation

We look at how bookings come in, your no-show rate and how new clients find you.

Plan

We choose the booking set-up, website changes and marketing that will help most.

Set up

We set up booking and reminders, update your website and Google profile and train your team.

Improve

We track bookings, rebookings and reviews and keep improving.

FAQs

Salon and clinic questions answered

What is the best way to reduce no-shows?

Automatic reminders before each appointment are the simplest step. Clear cancellation policies and deposits for longer or high-value treatments help further.

Can clients book from Instagram and Google?

Yes. We add a booking link to your Google Business Profile and social media profiles, so clients can book from wherever they find you.

Can I advertise anti-wrinkle injections?

UK rules do not allow prescription-only medicines, such as botulinum toxin, to be advertised to the public. You can promote consultations and describe your clinic, but the wording needs care. Take specialist advice for your specific treatments.

Can I use before-and-after photos on my website?

Yes, with your clients' permission, as long as the photos are genuine, unedited in a misleading way and representative of typical results.

How much does it cost?

It depends on what you need, from booking set-up to a new website. We give you a clear quote after a free consultation. See how we price projects.

Related services

Talk to us about your salon or clinic

Tell us how bookings come in and where you lose time. We will suggest a plan and give you a clear quote after a free consultation.