Social media marketing

Social Media Marketing for Businesses in the UK and Worldwide

Turn social media from a chore into a steady source of enquiries, bookings and sales. We plan, design and schedule content and run paid social campaigns on the platforms your customers use, for businesses across the UK and worldwide.

What does social media marketing include?

Social media marketing covers two things. Organic social is the content you post on your own profiles to stay visible, show your work and build trust. Paid social is advertising that puts your offers in front of specific audiences, such as people in your area or people interested in what you sell.

The right mix depends on your goals. A local café may need regular, appetising posts and a few local ads. A B2B service may focus on LinkedIn and expertise. We start from what you want social media to achieve.

What we offer

Our social media services

Strategy

Which platforms, what to post, how often and what success looks like.

Content planning

A monthly calendar of posts built around your offers, seasons and events.

Post design

On-brand graphics, carousels and short-form video edits.

Scheduling and community

Posts scheduled at the right times, with comments and messages monitored.

Paid social ads

Facebook, Instagram, LinkedIn and TikTok ads targeted by location, interests and audiences.

Reporting

Reach, engagement, clicks and, most importantly, the enquiries and sales social brings in.

Rules

Social media rules UK businesses should know

Label ads and paid partnerships. If you pay or give free products to someone to post about you, UK advertising rules require the post to be clearly identified as an ad.
Claims must be true. The same advertising rules that cover print and TV apply to social media posts and ads.
Reviews and testimonials must be genuine. Fake reviews and endorsements are banned under the DMCC Act 2024.
Advertising cookies need consent. Tracking pixels on your website for social ads need consent through your cookie banner.

If you trade in other countries, local rules differ, and we check them with you. This is general information, not legal advice.

Who it is for

Is social media marketing right for you?

Social media suits businesses with something to show: food, products, transformations, projects and the people behind the business.

You post irregularly or not at all
Posting takes up too much of your time
You get likes but few enquiries
You want to try paid ads with a clear budget
You want your profiles to look consistent and professional

How it works

How we run your social media

Review

We review your profiles, competitors and goals.

Plan

We agree platforms, themes and a content calendar.

Create and post

We design, write and schedule your content and ads.

Report

We report results and adjust the plan.

FAQs

Social media marketing questions answered

Which social media platforms should my business use?

The ones your customers use. Instagram and Facebook suit many local and consumer businesses, LinkedIn suits B2B services, and TikTok suits brands that can make short, engaging videos. Most small businesses do better on one or two platforms done well.

How often should a business post on social media?

Consistency matters more than volume. A few good posts a week is better than daily posts that feel rushed. We plan a frequency you can sustain.

Do you manage social media accounts?

Yes. We can plan and schedule your posts, design graphics and monitor comments and messages, or support your team to do it in-house.

Is paid social worth it for a small business?

It can be, with a clear offer, tight targeting and tracking. We start with a small test budget and scale only what works.

How much does social media marketing cost?

It depends on the platforms, the amount of content and whether you run ads. We give you a clear quote after a free consultation. See how we price projects.

Related services

Talk to us about social media marketing

Tell us which platforms you use and what you want from them. We will suggest a plan and give you a clear quote after a free consultation.